Saturday 16th January 2021

Blue isn’t the colour, but it is Blue Monday…
Blog by Guest Contributor Trendco Bradley

Did you know that every year the Pantone colour company choose one colour which represents the year ahead? “Who is Pantone, isn’t that a cake?” you may be asking, but that my friends is a Panettone and Christmas is over – so let it go!

Pantone are the industry standard for colour, creating a complete index of just about every shade imaginable with its own name or code to help you to find exactly what colour to use in the project you’re working on. I know of Pantone from having a father who worked in the print industry my entire time growing up in south London. We would spend a lot of time, my brother and I, running around printing warehouses hiding behind machines at the weekends or funnily enough making wigs or hats using the offcuts of paper, and generally just playing silly games. The Pantone colour charts and books are something I have always been familiar with and now working in the Marketing sector these are somewhat everyday items to me too.

Pantone begin their global research in the springtime every year, collating recurring patterns from design or human behaviour to understand the colours appearing in our every day, predicting how our brains will respond and ultimately what will be the colour we are drawn to as a human race during the following year. The process takes around nine months to complete, just like a baby!

So it’s probably going to be of absolutely no surprise to you that following the absolute carnage that was 2020, that one of the colours of the upcoming year is named ‘Ultimate Grey’. Yes, that’s right…not just grey, the ultimate grey. The grey of all greys. Bleak…

The second colour chosen is named ‘Illuminating’, and it’s a vibrant floral yellow. Pantone have previously chosen one colour a year, but given the nature of the past twelve months I think anything goes…

Why are you telling us this, you must be thinking? Well, I’m not only a bit of a secret nerd when it comes to these kinds of things but they also will already be in your subconscious; they’re certainly colours that are being talked about already by the trend forecasters of the hair industry with giants such as L’Oreal listing Silver as their biggest hair colour trend of the coming year – a lucky thing for those of us who are already grey or those who have been turned grey by the stress of the pandemic. And where the blondes are concerned, its time to stop being afraid of those brassier tones because the golden, more yellow blonde is truly making a comeback!

Here’s what Pantone had to say on their research findings and what they could make of the colour combination:

“The union of an enduring Ultimate Grey with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a colour combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit” – Pantone.

I’m going to keep the blog short this week because its Blue Monday in a couple of days, scientifically believed to be the worst day of the year and I think you will understand now why I have chosen today to talk about colour with you, or at least to open the conversation further than simply telling you that if you’re a grey wig-wearer, you’re in the right place because we’ve options galore and you’re also bang on trend!

I want to put this idea to you at this time: when you study the colour wheel you will see that yellow is the opposite of royal blue, which was ironically last year’s chosen colour. Here’s the thing, yellow neutralises blue when you mix them together, so I can only hope that the optimism of the yellow can wipe the blue out of our lives and bring us back to some sort of normal state of being.

As Pantone said, “we need to feel uplifted; this is essential to the human spirit”, and I think throwing some more colour into your life can help you to achieve that on a daily basis. Now is the time to do things that brighten your own day, to be resilient, to have hope and for us all to unify and pick each other up when we’re feeling blue.

I know that these are all emotions that a lot of those reading, who do so on a weekly basis because they have experienced hair loss, will be familiar with having faced before. As the lovely Jacky previously said, isolating yourself and being locked down are things Alopecians are familiar with. And for everyone else, well, you’ll be experiencing this latest lockdown and everything that comes with it in your own way too. Just remember that after this Monday, its only up from here!

A lot of good can come out of this next year if we approach it with an illuminated resilience and an attitude of hope. Oh, and a lot of really cool grey hair styles can come out of it too, so keep your eyes on our Aderans UK Live series that kicks off this Wednesday evening. We’ve some tricks up our sleeves!

Until then, enjoy our Blue Monday offer before the world turns more yellow. Save 21% this entire weekend and receive free postage on all orders over £100 with the code MONDAYBLUES. All purchases will also be entered into our prize draw automatically, which will see one lucky winner receiving a duplicate of their order completely free of charge!

Take care, stay safe, and stay hopeful.

Bradley x