Sally Bee, a nutritionist, food writer, heart health ambassador and TV presenter has been Trendco’s (the UK’s largest wig and hairpiece supplier) ambassador since 2016 and both parties have enjoyed working together. Sally attended numerous Alopecia support groups hosted by Trendco salons throughout the year to speak, listen and advise women attending the workshops that they are not alone, to help raise awareness for hair loss and to educate people in wigs. “Working with Trendco has been very humbling. I want to put an end to wigs being this thing that we as women can’t talk about and make them fashionable again, like they were many years ago. The women I have met this year from the support groups I have attended has been amazing and I can’t wait to get out there again in 2017!” said Sally Bee.

Joanna Rowsell-Shand MBE is a double gold Olympic medallist, a cycling world champion and a world record holder and whilst achieving these amazing goals, Joanna has had alopecia. For as long as she can remember small bald patches would appear as a child which would come and go. Aged 10 Joanna lost all her hair for the first time. It grew back briefly aged 16 and then again aged 19. When Joanna is cycling she doesn't wear a wig although she wears wigs most of the time when not taking part in sport. Joanna has been a regular client of Aderans UK’s Aderans Hair Centre (AHC) which is based in London. As a regular, it was Aderans UK’s Managing Director whom asked Joanna if she would like to be an ambassador for AHC, Trendco’s sister company but both owned by Aderans UK LTD. Joanna was delighted to become “the face” of AHC and to also act as a great role model for any young girls who may be going through what she experienced as a child. Joanna is also an ambassador for Alopecia UK []

Over 40% of women in the UK experience some kind of hair loss in their life, such as Alopecia, female pattern baldness or thinning hair, Aderans UK are extremely passionate to have two amazing role models on board to help them stop the stigma of wearing wigs and for women to get their confidence back. With Sally & Joanna as their ambassadors, they really believe this is achievable.

On the 5th October 2017, Aderans UK Ltd will be hosting a charity fashion show at the Sussex County Cricket Club in Hove, East Sussex. The fashion show is in aid of raising money for Alopecia UK, Macmillan Cancer Support & My New Hair, a charity founded by renowned hairdresser Trevor Sorbie MBE. Sally Bee, Joanna Rowsell-Shand & Trevor Sorbie will be at the event to support it.

Throughout 2017, Sally & Joanna will be attending events hosted by Aderans UK and their affiliated charities. To make sure you don’t miss out, follow Trendco, Aderans Hair Centre, Sally Bee and Joanna on Facebook, Twitter, Instagram plus Sally Bee will continue to vlog for Trendco throughout 2017.

Joanna and lynne sally and lynne

Aderans UK Managing Director Lynne Harris with Joanna Rowsell-Shand MBE (left) & Sally Bee (right)



For further information, please contact Lana Mercer, Marketing Manager at Trendco on This email address is being protected from spambots. You need JavaScript enabled to view it. or on 01273 774977.