Please also refer to our (i) Cookies & Security Policy and (ii) List of Third-Party Providers who may process your personal data.
- IMPORTANT INFORMATION AND WHO WE ARE
Our websites, email/mail/telephone services are not intended for children and we do not knowingly collect data relating to children.
Aderans UK is the controller and responsible for your personal data.
Joel Boardman, Operations Manager
Tel. 01273 77 49 77
Our full details are:
Full name of legal entity: Aderans UK Ltd, a UK private limited company with registered number 01104079. Aderans UK is registered, and operates, in the United Kingdom.
Registered Address: Atlas Chambers, 33 West Street, Brighton BN1 2RE
Postal address: Aderans UK, Sheridan House, 114-116 Western Road, Hove, BN3 1DD.
If you are based in the UK, you have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (https://ico.org.uk). Please read: https://ico.org.uk/your-data-matters/raising-concerns/ for details of how to do this.
If you are based in an EU member state or an EEA country, you have the right to make a complaint at any time to the relevant supervisory authority in the country where you live.
We would, however, appreciate the chance to deal with your concerns before you approach the ICO or any other supervisory authority so please do contact us in the first instance.
We may need to update this Policy at any time and without notice and where we do this, we will notify you, for example, by emailing all our customers.
It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us and in particular periodically review the details in your account settings if you are registered on our websites.
- THE DATA WE COLLECT ABOUT YOU
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data which includes your first name and last name. It may also include your gender.
- Contact Data means the data we use to contact you including your billing address, delivery address, email address and telephone and mobile number.
- Health Data means the data we use, where applicable, relating to your health or medical conditions
- Financial Data means the payment method and card association used to process your payments for your orders. We do not store or process your card details ourselves, they are processed and automatically stored via one of our contracted third-party service providers.
- Transaction Data means details about transactions you have made including any photographs or other details you have provided in respect of an order, the payments to and from you along with other details of products and services you have purchased from us.
- Technical Data means details about the device(s) you use to access our websites including your internet protocol (IP) address, browser type and version, location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our websites.
- Profile Data includes your username (email address), your login data, purchases or orders made by you, your interests, preferences, feedback and survey responses via our websites or digital communications.
- Usage Data includes information about how you use our websites, products and services. This includes your browsing patterns and information such as how long you might spend on one of our webpages and what you look at and for on our websites, the page that referred you to our site and the click stream during your visit to our websites, page response times and page interaction information (clicks you make on a page).
- Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
We may also collect, use and share aggregated and/or anonymised data (“Aggregated Data”) such as statistical or demographic data for analytical purposes. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your
IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, where you do not provide suitable delivery instructions to provide you with goods or services). In this case, we may have to cancel a product or service you have through us but we will notify you if this is the case at the time.
- HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity Data, Contact Data, Health Data, Transaction Data, Profile Data, Financial Data and Marketing and Communications Data by using our websites, filling in forms or by corresponding with us by post, phone, email, in person or otherwise. This includes personal data you provide when you:
- purchase a product or use a service through our websites, contact us via mail/telephone, email/SMS service, visit a salon or have a digital appointment such as a video consultation;
- create an account on our websites;
- request marketing (such as product brochures) to be sent to you;
- enter a competition; or
- give us some feedback.
- Automated technologies or interactions. As you interact with us, we may automatically collect usage data and technical data about your equipment, browsing actions and patterns when using our websites. We collect this personal data by using cookies, server logs and other similar technologies. Please see our Cookies & Security Policy for further details.
- THIRD PARTY SOURCES OF DATA/DATA SHARING:
The lawful bases for sharing and processing this data are set out in the table below and please refer to the List of Third Party Providers for further information.
- HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us or by clicking “Unsubscribe” on any emails you receive from us.
- PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Type of data
Lawful basis for processing including basis of legitimate interest
To register you as a new customer
Performance of a contract with you.
To process and deliver your order, including:
(f) Marketing and Communications
Performance of a contract with you. We may also use some of the data related to your queries for our legitimate interests of ensuring our customer service quality standards are met.
To collect and recover money owed to us in respect of your order
Necessary for our legitimate interests (to recover monies owed to us).
To carry out financial audits and fraud assessments
Necessary for our legitimate interests of ensuring we meet our legal requirements in financial reporting and ensuring payments are not fraudulent.
Necessary for our legitimate interests of ensuring our customers are updated on these changes.
To help us improve our offering to our customers, including asking you to leave a review or take a survey, or provide customer insights
(d) Marketing and Communications
Necessary for our legitimate interests (to study how customers use our products/services, to improve our offering to our customers, to develop and grow our business).
To enable you to partake in a prize draw or competition
(e) Marketing and Communications
Performance of a contract with you to fulfil the promotion and run the competition/prize draw. We may also subsequently use your entries for the legitimate interests of understanding our customer base more effectively.
To administer and protect our business and websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
To deliver relevant website content, advertisements and other marketing material to you and measure or understand the effectiveness of the advertising we serve to you
(e) Marketing and Communications
Necessary for our legitimate interests (to study how customers use our products/services, to develop and grow our business, to inform our marketing strategy and to improve our offering to you). Please note that where cookies are used for this purpose, this is covered separately by our Cookies & Security Policy.
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy). Please note that where cookies are used for this purpose, this is covered by our Cookies & Security Policy.
To make suggestions and recommendations to you about goods or services that may be of interest to you
Necessary for our legitimate interests (to develop our products/services and grow our business, and to improve our offering to you).
We do not conduct any automated decision making. We may profile you, if you are a potential customer, for the purposes of targeting marketing at you and where this is done, this is undertaken for our legitimate interests of ensuring our marketing is relevant to its audience. For example, we may classify an appropriate audience for a promotion by what products on our websites you have previously looked at or expressed an interest in.
We will not contact you by email for marketing purposes unless you have first opted in, to opt out please see OPTING OUT below. If you would like to opt in to receive emails about our products and services please visit the following link: https://pages.trendco.co.uk/subscribe
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. We only use the data you provide to us directly for this purpose along with the Aggregated Data provided to us by our analytics partners and we do not track what other websites you may visit after visiting our site, though in common with most websites, we may register the site which referred you to our site (e.g., a search engine or a third party website which has our websites linked in it).
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
We generally only send electronic marketing - such as email marketing - to people who have previously bought similar products from us and this is in our legitimate interests. We will always offer a way out of receiving this marketing when you first purchase our products and in every marketing communication afterwards. We may on occasion send out postal marketing for the purpose of growing our sales which is in our legitimate interests and in this scenario, we will rely on you to let us know if you do not want to receive this by opting out of marketing (see Opting Out below).
If you have an online account with us, and purchase a product through PayPal or WorldPay, we will not recognise you as an existing customer (including for the purposes of your marketing preferences) until you have completed your purchase, and if you provide us with the same email address as the one registered to your account.
Where you have not previously bought from us but have registered your details with us (for example by entering a competition or signing up for a newsletter), we will only send you marketing communications if you opted into receiving marketing at the time and so given us your express consent (which you may withdraw at any time – see Opting Out below).
If you opt out of receiving email marketing from us, you may continue to see our ads through Social Media platforms, due to their general demographic targeting, however we will no longer share your information with them. Please check the social media platforms for more detail of how to opt out from seeing these ads.
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
When you place an order on our websites or contact us over the phone, via email or by visiting us, that information may also be received by a relevant third party so that where necessary they can process and deliver your order. We may also pass on any information about your order or query, where relevant.
We also use other third parties to process your personal data and these change from time to time. Please review the List of Third-Party Providers regularly to ensure that you are informed.
- DISCLOSURES OF YOUR PERSONAL DATA
We require all third parties to respect the security of your personal data and to treat it in accordance with the law and they may only use your data for the purposes we specify in our contract with them. We will always work with them to protect your privacy.
- INTERNATIONAL TRANSFERS
Some third parties that we use, are based outside the United Kingdom, so their processing of your personal data will involve a transfer of data outside the United Kingdom.
Whenever we transfer your personal data out of the United Kingdom, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to EU member states and EEA countries on the basis that the United Kingdom deems EU member states and EEA countries to be adequate to allow for data flows from the United Kingdom.
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.
- Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.
- DATA SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
You acknowledge that when contacting us via the Internet, the Internet is not a completely secure medium for communication and, accordingly, we cannot guarantee the security of any information you send to us (or we send to you) via the Internet. We are not responsible for any damages which you, or others, may suffer as a result of the loss of confidentiality of such information.
- DATA RETENTION
HOW LONG WILL YOU USE MY PERSONAL DATA FOR?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, details of your orders will be kept for as long as we need to retain that data to comply with our legal and regulatory requirements. This is generally 6 years unless the law prescribes a longer period.
Whilst we make every effort to digitalise as much information as we can, if we have any paper records of your personal data, we will destroy these by shredding, as soon as they are no longer required for their original purpose, which may be done in-house or via a third party secure shredding supplier. All paper records are securely locked away until destruction or if carried out by a third party supplier they are locked away until collection for destruction, vehicles for collection are secure and tracked, until they reach a state-of-the-art shredding facility where they are shredded to BS EN 15713 standards. The shredded paper is then pulped and made back into 100% recycled paper.
In some circumstances you can ask us to delete your data: see ‘Your Legal Rights’ below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
- YOUR LEGAL RIGHTS
Under certain circumstances, you have rights under data protection laws in relation to your personal data.
You have the right to:
- Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
- Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
- Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
- Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
If you wish to exercise any of these rights, please Contact Us.
NO FEE USUALLY REQUIRED
You will not have to pay a fee to access your personal data (or to exercise any of your other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
WHAT WE MAY NEED FROM YOU
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
TIME LIMIT TO RESPOND
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
A more detailed explanation on what some references mean in this policy is as follows:
“legitimate interest” means our interest in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
“performance of a contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
“comply with a legal or regulatory obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
Last updated: 16th December 2021
LIST OF THIRD PARTY SUPPLIERS
Aderans UK Ltd t/a Trendco (“Aderans UK”) uses other third parties to process your personal data and these may change from time to time. Please review this list regularly to ensure that you are informed.
The name of the third-party providers, the description of their services and the purpose of their processing is set out below.
If you place an order or request information by post, we share your information with the relevant courier so that they can deliver your order/request.
Customer Relationship Management system providers
If you make an appointment or enquiry at one of our salons, we will record this interaction on our system so that we can best perform our contract with you
You’re On Time
In order to facilitate any payments made on our site, we facilitate the sharing of users’ financial data with our payment providers.
Telephone call recording providers
When you interact with us via phone on any of our published phone numbers calls may be recorded for training and monitoring purposes.
Digital forms providers
In order to facilitate any orders/requests we may require you to complete a form digitally
If you order an item or place a request through our Custom Made Service or have any item you have purchased repaired (hair adding etc), in order to facilitate this we may share your data with the factory that completes this order/request.
Aderans Group nominated factories
In order to meet legal requirements, we may share your information with our nominated financial auditors or outsourced accounting firm.
Earnest and Young
I.T. support and maintenance providers
In order to administer and protect our business, I.T. systems and websites or to facilitate/monitor orders/requests placed
Trident I.T. Support
The Nav People
Secure shredding providers
To destroy any paper records via secure shredding of personal data that are no longer required for their original purpose, where this has not been completed in-house
We use analytics tools to track the way that users interact with our websites.
Cloud platform providers
We use cloud computing platforms that securely store and process all of our data, including user details for our websites.
In order to send users tailored and timely marketing content, service messages and transactional notifications, we share your details with our marketing messaging service providers.
Social Media Platforms
We may provide them with your email address to target our marketing. This is in our legitimate interests of sending you direct marketing.
Where you apply for a role with us, we use our recruiting providers to process and store your application details.
If you have any questions on this list, please Contact Us.
Last updated: 08th November 2021
COOKIES & SECURITY POLICY
By visiting our websites with your browser settings adjusted to allow cookies, you are consenting to Aderans UK Ltd t/a Trendco (“Aderans UK”) using cookies for the purposes outlined below in order to provide you with a fully functional user experience.
WHAT IS A COOKIE?
A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used instead. An anonymous identifier is a random string of characters used for the same purposes as a cookie.
Your browser accesses the cookie file only when you visit the website that generated it. This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow sites like ours to deliver you a user personalised experience.
The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the site.
Cookies duration can be defined as either session based or as persistent.
- Session (or Transient) Cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.
- Persistent (or Permanent) cookies are stored in your computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how well the website works and where it can be improved.
WHAT COOKIES DO WE USE?
We use the following types of cookie:
- Strictly necessary cookies. These are cookies that are required for the operation of our websites. They include, for example, cookies that enable you to log into secure areas of our websites, use a shopping basket or make use of e-billing services.
- Functional cookies. These are used to recognise you when you return to our websites. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, showing you relevant recommendations on our product pages).
- Analytical & experience testing cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our websites when they are using them, and also to test changes to our user experience on some users. This helps us to improve the way our websites work, for example, by ensuring that users can quickly and efficiently checkout.
- Targeting/advertising cookies. These cookies record your visit to our websites, the pages you have visited and the links you have followed. We will use this information to make our websites, the advertising displayed on them, and any external marketing we perform more relevant to your interests. We may also share this information with third parties (see list below) for this purpose.
The list below details the cookies used on our websites. We have outlined who sets these cookies and their purpose. If the party reads something other than 'Aderans UK', these are our third party business partners who help us to enhance your browsing experience.
Analytics & experience testing
Facebook Ads and Facebook Pixel
If cookies aren't enabled on your computer, it will mean that your user experience on our websites will be limited to browsing and researching; you won't be able to add products to your basket or buy them. To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.
Aderans UK maintains the highest levels of security. We take the privacy and security of your Personal Information very seriously.
Our site uses high-level SSL encryption technology, the most advanced security software currently available for online transactions.
You can tell whether a page is secure as 'https' will replace the 'http' at the front of the URL in your browser address window. A small locked padlock will also appear to the left of the address.
We do our best to keep the information you disclose to us secure. However, we can't guarantee its security. By using our websites, you accept the inherent risks of providing information online and will not hold us responsible for any breach of security.
WEBSITE SERVER SECURITY
Our websites are hosted by Krystal Hosting within a UK data centre located in London which is completely powered by renewable/clean energy.
Some of the more notable security features are as follows:
- • Free SSL Certificates
- • DDOS Protection
The server is protected by:
- • Krystal Shield WAF
All traffic (transferal of files) between our websites and your browser is encrypted and delivered over HTTPS.
We do appreciate that remembering passwords can be tricky, but setting effective and secure passwords on all the sites you use is vital in combating possible fraudulent activity using your personal details.
- • Avoid using the same password for each of your online accounts so that they can’t all be fraudulently accessed at once. Multiple passwords keep you safer.
- • Use a mix of numbers and characters, and something that's very personal to you.
- • Most sites set a minimum number of characters to use, but avoid using obvious phrases like “password”, or your name, or phone number.
- • Try to mix upper and lower case letters and numbers in your password.
USING WIFI IN PUBLIC PLACES
Using an unsecured network in a public place can be risky as unauthorised people may try to intercept anything you're doing online. We recommend you only connect to secure wireless networks that you trust, and to always be aware of the risks associated with using public WiFi.
Phishing is the practice of tricking someone into giving confidential information. Examples include falsely claiming to be a legitimate company when sending an e-mail to a user, in an attempt to get the user to send private information that will be used for identity theft and fraud. We'll never ask you to send any personal details via email. If we require such details, for security reasons we'll ask you to contact us by phone. Should you receive an email claiming to be from Trendco or Aderans UK requesting this kind of information, please don't respond, but do let us know about it.
OTHER APPLICABLE TERMS
This Policy forms part of our overall Terms & Conditions of Use, which also apply to your use of our websites. This can be viewed on any of our websites.
The Terms & Conditions of Use incorporate the following applicable terms:
- • Our Disclaimer and Copyright Notice
The Disclaimer and Copyright Notice explains your use of the information on our websites. This can be viewed on any of our websites.
- • Terms and Conditions
If you purchase goods or services from us, our Terms and Conditions will apply.
If you have any questions on this policy, please Contact Us.
Last amended: 16th December 2021