trendco story

Trendco opened its doors to the Brighton public in 1965 with the objective to supply hairpieces that met the then highly fashionable "bouffant" hair look.

Although women had worn hairpieces and wigs for centuries, their use as a beauty aid had been forgotten. Realising that he had to educate, as well as create a demand for his range of wigs and hairpieces, Trendco's founder Keith Forshaw hit upon the idea of organising "wig parties" in people's homes. These parties proved highly successful and soon wigs and hairpieces were back on the map.

Now part of the global hair loss company Aderans, Trendco supplies top quality products across the UK and Ireland. As one of the largest suppliers of ready to wear wigs, hairpieces, bespoke pieces and accessories, we have an extensive mail order customer base, which we supply from our head office in Brighton and through our website. We supply through our retail salons in London, Hove, Liverpool, Birmingham, Manchester and Nottingham and in 2014, Aderans bought A&A Studios in Edinburgh. We also supply to wig salons, boutiques and shops throughout the UK and Ireland from our wholesale facility.

Trendco strive to offer a comprehensive service to our clients, offering a friendly and professional service to all. The highly qualified stylists in our retail salons provide a personalisation service for all our pieces ensuring that customers leave with a product which makes them look and feel great. We also offer a colour matching service either in store or via mail order so that our customers get the best colour match possible.

Trendco are a customer focussed company, we work hard to give the best advice possible and to provide everyone who uses us with a pleasant experience. Welcome to Trendco!