Aderans UK t/a Trendco and Sally Bee, nutritional guru are excited to announce their exciting new partnership. Sally Bee, a nutritionist, food writer, heart health ambassador and TV presenter has been experiencing hair loss and has teamed up with Trendco, one of the UK’s largest wig and hairpiece suppliers in the UK, to become an ambassador for Trendco to help raise awareness for hair loss and to educate people in wigs.

Sally Bee had 3 massive heart attacks in 2004. After the third one, her husband was advised to say his goodbyes, the doctors did not expect her to survive the night. As she fought for every second of life left, the minutes turned to hours and the hours to days. Ten years on, Sally has become an ambassador for Heart Research UK and has written books on healthy living and has appeared on TV sharing her fantastic healthy living recipes. It turned out that Sally had a rare heart condition that should have killed her but what saved her life prior to being ill, was her healthy diet.

However, there is one secret Sally has been hiding and that is her hair loss. Due to the medication she now has to take since her heart attacks, one of the devastating side effects is that her hair has fallen out and will unfortunately not grow back. Whilst Sally still has a lot of her own hair at the moment, it is becoming increasingly difficult to hide her hair loss with her own hair.

Trendco became aware of Sally Bee after Lynne Harris, Trendco MD saw her on The Lorraine Show where she was discussing her hair loss experience with Lorraine Kelly. Lynne was touched by Sally’s story and decided to get in touch.

Over 40% of women in the UK experience some kind of hair loss in their life, such as Alopecia, female pattern baldness or thinning hair.

Sally Bee had already started vlogging to her audience about her hair loss and wigs, as well as setting up a hair loss forum which can be seen on her website to help and inspire women that if they are experiencing hair loss, its ok to wear wigs and to talk about it.

“We are very excited to have Sally on board with Trendco. Sally is a beautiful confident lady and to have someone like her inspiring women that it's ok to wear wigs and to not be ashamed is absolutely wonderful.” Lynne Harris, Trendco MD [ ]

Sally Bee will be on Lorraine Kelly’s show every Monday during January, discussing healthy living and eating whilst wearing a Trendco wig. Sally will be sharing her hair loss journey on social media, forums and her own website and vlogs. Throughout 2016 Trendco and Sally Bee will be collaborating to raise awareness of hair loss and to encourage women that wigs are the bee’s knees!


For further information, please contact Lana Mercer, Marketing Manager at Trendco on This email address is being protected from spambots. You need JavaScript enabled to view it. or on 01273 774977