The Trendco Story - Who We Are
Trendco opened its doors to the Brighton public in 1963 with the objective to supply
hairpieces that met the then highly fashionable ‘bouffant’ hair look.
Women had worn hairpieces and wigs for centuries; in 1963 their use as a beauty
aid had been forgotten. Realising that he had to educate, as well as create a demand
for his range of wigs and hairpieces, Trendco’s founder Keith Forshaw hit upon the
idea of organising ‘wig parties’ in people’s homes. These parties proved hugely
successful and soon wigs and hairpieces made their appearance within department
stores and hairdressing salons across the country.
Today, wigs and hairpieces are available in an amazing variety of styles with colours
and textures ready and able to transform appearances and to meet all manner of occasions
with ease and convenience. However, always high on Trendco’s priority list has been
the ‘necessity’ wearer, women who have lost all or most of their hair through alopecia
or chemotherapy treatment.
We hope this web site gives you lots of knowledge and insight into the designs available.
Trendco’s reputation has continued to this day.
More advanced materials and techniques are constantly being researched by Trendco’s
international team of technicians. Whatever the future may bring, clients may be
assured that Trendco aims to continue at the forefront of all that is new and the
very best.